Most people don’t realize just how deeply Internet technology has disrupted the traditional marketing model. The arrival of powerful online marketing tools, such as marketing automation, real-time personalization, and CRM retargeting, among others, has resulted in a staggering array of opportunities to cultivate lasting connections and relationships.
That being said, the near ubiquitous nature of those “personalized” technologies has resulted in a far-reaching apathy and “so what?” mentality found in the vast majority of web users.
In this eBook, you will learn how to overcome this challenge by implementing personalized B2B display ads.
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