B2B buyers have changed and evolved beyond anyone’s expectations. Today’s buyers are informed and sales-savvy on a level never before seen. Indeed, “in today’s ‘always-on’ environment, attention spans are short, schedules packed, and budgets invariably tight.” Paul Mottram, Breaking Old Rules and New Ground for B2B Marketing.
It's essential that you understand the new rules of engagement, key factors affecting your buyer, and what you can do to update your B2B marketing campaigns.
Learn this and more on the next ListenLoop webinar.
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