ABM Ads refers to account-based marketing ads where you select target accounts & job titles that you want to influence with display ads even though the target recipients have never been to your website. This is in contrast to retargeting campaigns which require first-party cookies placed when a visitor comes to your website.
ListenLoop uses its proprietary triangulation method to place ads on your target accounts by combining first- and third-party cookies from data vendors, such as Oracle Data Cloud, Bombora, Dun & Bradstreet, and many more.
An "account" refers to a unique company you want to target for purposes of account-based advertising. For instance, if you want to target IBM, then ListenLoop will attempt to show ads to all visitors it detects as working at IBM. Note that ListenLoop uses domain names to establish uniqueness.
We'll automatically bill your account for the additional accounts using the rate card above.
Unlike other solutions, ListenLoop's retargeting was purpose-made for B2B marketers. For example, ListenLoop uniquely supports "lead nurturing" and lifecycle marketing ad campaigns that drips content over time, changing dynamically based on your CRM or marketing automation properties. Moreover, ListenLoop is the only retargeting platform that delivers 1 : 1 personalized ads, such as injecting CRM values or company logos for each prospect.
Most likely. ListenLoop offers integrations via API or webhooks with Salesforce, Act-On, Marketo, HubSpot, Pardot, and more. These integrations are useful to synchronize systems for purposes of (1) setting up events that change Ad Sequences or (2) populating dynamic ads with values from your CRM system.
ListenLoop bids on impressions for your target accounts using a dynamic bidding engine and algorithm. ListenLoop averages $18 - $22 eCPM. Additionally, you may ask ListenLoop's support team to cap your CPM with a max bid amount at any time.
We recommend setting your ad budget based on the number and type of selected accounts you want to target – approximately $10 - $20 per account per month is a good place to start. You may, at your discretion, set lower budgets at any time. Remember that the campaign budget is a “max cap”, and we may deploy less than that amount in any given month.
Yes! The software will automatically evaluate the number of accounts and desired job titles you want to target and suggest different budgets that accomplish your campaign goals.
ListenLoop charges your credit card (1) whenever you launch a campaign in the amount of your selected budget, which the software works against as a retainer, (2) on the first of each month to re-fill a campaign, and (3) whenever you update or change the budget and there's a gap between your desired budget and the balance. If your campaign budget is under-used at the end of a month, ListenLoop only charges the amount needed to bring your account balance up to your desired campaign budget for the next month.
Ad Sequences refer to "drip campaign" advertising that targets recipients over time based on events in your website or CRM / marketing automation system. Suppose you have one sequence of Ad-1, Ad-2, Ad-3 for people who submit a demo request, and a separate ad sequence of Ad-4, Ad-5, and Ad-6 for leads who are "CRM Lead Status: MQL." Those sequences of dripped ads constitute 2 Ad Sequences.
Personalized ads refer to ListenLoop's ability to deliver precision advertising to individual leads. For instance, ListenLoop can deliver a unique ad just to you, including your company's logo. Clients have leveraged this feature to deliver personalized video ads, ROI calculations in the ads, or ads that recommend blog content based on what a visitor has previously read.
ListenLoop does not charge on a cost-per-click basis. You may, however, calculate your effective CPC by downloading ListenLoop's reports from your campaign dashboard. But read this important caveat: display advertising is better understood and used as a "brand marketing" tool, rather than a direct response channel when it comes to B2B marketing. As a result, it may not be worth your time or energy to compare CPC across mediums. Ask yourself, what is the value of comparing your AdWords CPC against the "cost per click" of your e-mail marketing campaigns? Likely none because you're using those mediums for different goals.