Programmatic ABM refers to account-based marketing where you select target accounts & job titles that you want to influence with display ads even though the target recipients have never been to your website. This is in contrast to retargeting campaigns which require first-party cookies placed when a visitor comes to your website.
ListenLoop uses its proprietary triangulation method to place ABM on your target accounts by combining first- and third-party cookies from data vendors, such as Oracle Data Cloud, Bombora, Dun & Bradstreet, and many more.
An "account" refers to a unique company you want to target for purposes of account-based marketing. For instance, if you want to target IBM, then ListenLoop will attempt to show ABM to all visitors it detects as working at IBM. Note that ListenLoop uses domain names to establish uniqueness.
We'll automatically bill your account for the additional accounts using the rate card above.
Unlike other solutions, ListenLoop's retargeting was purpose-made for B2B marketers. For example, ListenLoop uniquely supports "lead nurturing" and lifecycle marketing ad campaigns that drips content over time, changing dynamically based on your CRM or marketing automation properties. Moreover, ListenLoop is the only retargeting platform that delivers 1 : 1 personalized crestives, such as injecting CRM values or company logos for each prospect.
Most likely. ListenLoop offers integrations via API or webhooks with Salesforce, Act-On, Marketo, HubSpot, Pardot, and more. These integrations are useful to synchronize systems for purposes of (1) setting up events that change creative sequences or (2) populating dynamic crestives with values from your CRM system.
Yes! The software will automatically evaluate the number of accounts and desired job titles you want to target and suggest different budgets that accomplish your campaign goals.
ListenLoop charges your credit card (1) whenever you launch a campaign in the amount of your selected budget, which the software works against as a retainer, (2) on the first of each month to re-fill a campaign, and (3) whenever you update or change the budget and there's a gap between your desired budget and the balance. If your campaign budget is under-used at the end of a month, ListenLoop only charges the amount needed to bring your account balance up to your desired campaign budget for the next month.
Creative Sequences refer to "drip campaign" ABM that targets recipients over time based on events in your website or CRM / marketing automation system. Suppose you have one sequence of Creative-1, Creative-2, Creative-3 for people who submit a demo request, and a separate ad sequence of Creative-4, Creative-5, and Creative-6 for leads who are "CRM Lead Status: MQL." Those sequences of dripped creatives constitute 2 creative Sequences.
Personalized ABM refer to ListenLoop's ability to deliver precision marketing to individual leads. For instance, ListenLoop can deliver a unique creative just to you, including your company's logo. Clients have leveraged this feature to deliver personalized video ads, ROI calculations in the creatives, or creatives that recommend blog content based on what a visitor has previously read.
ListenLoop does not charge on a cost-per-click basis. You may, however, calculate your effective CPC by downloading ListenLoop's reports from your campaign dashboard. But read this important caveat: display ABM is better understood and used as a "brand marketing" tool, rather than a direct response channel when it comes to B2B marketing. As a result, it may not be worth your time or energy to compare CPC across mediums. Ask yourself, what is the value of comparing your AdWords CPC against the "cost per click" of your e-mail marketing campaigns? Likely none because you're using those mediums for different goals.